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UMR Mood of the Nation

January 3, 2010

UMR have published a 42 page mood of the nation for 2009. Some extracts:

  • 68% say 2010 will be better than 2009, with 20% disagreeing
  • At year end 61% expect economy to get better, and 22% worse
  • 41% expect their family’s living standards to get better, and 22% worse
  • 49% expect unemployment to go up, and 26% down
  • 64% expect interest rates to increase and 11% decrease
  • In ten years time, respondents expect the economy (net +22%) to be better, race relations (+16%), transport (+6%), policing (+11%), education (+4%) and the environment (+1%). A net 9% think the health system will be worse.
  • 59% say country heading on right track and 30% wrong track. average for yeas was 65% to 23%.
  • Corporate net favourable ratings were NZ Post +84%, Telecom +27%, Air NZ +67%, TVNZ +60%
  • Bank favourability ratings are Kiwibank 65%, National 55%, ASB 55%, Westpac 55%, BNZ 49%, ANZ 45% and TSB 34%
  • Net favourability for Govt agencies are Fire Service +86%, Police +57%, Customs +63%, DOC +57%, MAF +36%, MOD +31%, Nat Lib +44%, MFish +34%, IRD +5%, MOT +5%, NZFSA +19%, Min Ed -4%, Min Health -7%, Treasury -6%, MOJ – 14%, DOL – 5%, Corrections -27%, ACC -37%, MSD -13% and TPK -7%
  • Confidence in institutions is Police +30%, GPs +29%, Unis +27%, primary schools +26%, military +6%, small business +5%, sec schools +3%, TV News -10%, banks -13%, public health system -18%, courts -16%, public service -29%, newspapers -33%, religion -34%, Parliament -43%, big business -40%, unions -42%, media generally -55%
  • Party Vote Dec 2009 is Nat 48%, Lab 35%, Greens 7.5%
  • Net favourability for John Key +54%, Phil Goff +9%,
  • Top five issues are economy 33%, unemployment 14%, crime 11%, health care 4%, politics/govt 4%

UMR poll on NZ media

October 7, 2009

UMR polled 750 New Zealanders from 24 to 27 September on what they think of the NZ media. Very interesting results:

  • Only 35% said the NZ media are accurate in reporting the news, with 25% saying inaccurate, 37% neutral and 3% don’t know.
  • Over 60s have the lowest score for accuracy – 23% compared to 43% for under 30s.
  • 30% say the NZ media are balanced and 30% say they are one-sided.
  • 27% say they are willing to admit mistakes, and 46% say they are not willing.
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