What does Curia in your name stand for?
The name Curia is Latin, derived from the building the Roman Senate used to meet in (called in full the Curia Hostilia and later the Curia Julia) to consult with the public over proposed laws. This was one of the earliest forms of market research, occurring 2,500 years ago.
What use is market research?
It can enable organisations to get greater understanding of key issues, assist in developing effective communication strategies and also provide the ability to use research results publicly and privately, as part of any advocacy
Are you currently recruiting staff?
Curia is currently fully staffed. However if you would like to be considered for a future vacancy, please send your details and a CV to jobs@curia.co.nz.
Are your polls accurate?
Our final pre-election poll in 2011 was closer to the final result than any published poll. Our average variation from the actual result was just 0.6%. In 2014 we were praised on election night for the accuracy of our polls. In 2023 we were within the margin of error on our last public poll for all parties.
Also an independent analysis of all public polls from 2020 to 2023 found Curia had the least divergence from the all-firm trend.
Are you a member of the Research Association of New Zealand?
Curia was a member from 2004 to 2024. The reasons why we resigned are set out here.
What do I do if I have a query or complaint over a Curia poll?
Curia still strives to operate to polling best practice and voluntarily follows the ESOMAR/ICC Code of Practice, and the NZ Political Polling Code requirements (which David Farrar was a lead author of).
If you have a query or complaint about a Curia poll, or how it has been reported, then we have a three step process.
- Contact Curia by e-mail and we will respond to you (unless you are a vexatious repeat complainant)
- Once you get our response, you can ask for your query/complaint and our response to be published on Curia’s website. It will be underneath the link to the results, so people can see the dialogue with the results. This is more transparency than any other polling company does.
- If not satisfied with Curia’s published response, you can ask us to have an independent polling professional to do a peer review of the poll. This will be published on Curia’s website. The likely cost of a peer review is around $1,000 and Curia will cover half the cost, so the person seeking a peer review will cover the other half.
Where is your privacy statement?
Our privacy statement for research participants is here.