Archives: Key Research

Herald on Sunday Key Research Poll

January 5, 2014

Polling Company: Key Research

Poll Method: Random Phone

Undecideds: 18.6%

Poll Size: 500 respondents, of whom 407 had a voting preference

Dates: December 2013

Client: Herald on Sunday

Report: NZ Herald

Party Support

  • National 48.2%
  • Labour 39.6%
  • Green 7.6%
  • NZ First 1.0%
  • Maori 0.7%
  • United Future 1.0%
  • ACT 0%
  • Mana 0.2%
  • Conservative 0.7%

Projected Seats

  • National 60
  • Labour 49
  • Green 9
  • Maori 3
  • United Future 1
  • ACT 1
  • Mana 1
  • NZ First 0
  • Total 124

This is based on no change in electorate seats.

Coalition Options

  • CR – National 60 + ACT 1 + United Future 1 = 62/124 – one fewer than the minimum needed to govern
  • CL – Labour 49 + Greens 9 + Mana 1 = 59/124 -four fewer than the minimum needed to govern
  • C – NZ First 0 + Maori 3 = 3/124

On this poll, the Maori Party would hold the balance of power.

Preferred PM

  • Key 45%
  • Cunliffe 18%

Asset Sales

  • 37% say less likely to vote National because of them
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Prince Charles

January 27, 2013

The Herald on Sunday reports:

Barely one-third of New Zealanders want Prince Charles to be their next head of state, according to a poll taken after his million-dollar royal tour.

The verdict has shocked monarchists, who insist the royal family are witnessing a resurgence in popularity thanks to the marriage of William and Kate and the Queen’s year-long Diamond Jubilee celebrations.

According to a Key Research-Herald on Sunday survey, 37.4 per cent of New Zealanders want Prince Charles to succeed to the throne and reign over New Zealand. More of the 1000 poll respondents – 43.3 per cent – oppose him ascending our throne. The remaining 19.4 per cent don’t know who they want.

 

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Moral Issues

January 20, 2013

A Herald on Sunday Key Research poll found:

  • 54% favour marriage equality, 38% against
  • 60% support euthanasia, 18% are against, 16% say depends on situation
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Herald on Sunday Key Research Poll June 2012

June 24, 2012

Polling Company: Key Research

Poll Method: Random Phone

Poll Size: 700, of whom 589 had a party preference

Undecideds: 15.9%

Dates: 20 to 22 June 2012

Client: Herald on Sunday

Report: Herald on Sunday and full results on Scribd

Party Support

  • National 47.9% (-8.5%)
  • Labour 30.4% (+6.2%)
  • Green 14.8% (+2.2%)
  • ACT 0.5% (nc)
  • Maori 1.7% (+1.1%)
  • United Future 0.0% (-0.3%)
  • Mana 0.2% (-0.1%)
  • NZ First 3.2% (-0.4%)
  • Conservative 0.8% (-0.6%)

Note comparisons are to a pre-election poll, done eights months ago.

Projected Seats

  • National 61
  • Labour 38
  • Green 19
  • ACT 0
  • Maori 3
  • United Future 1
  • Mana 1
  • NZ First 0
  • Conservative 0
  • Total 123

This is based on no change in electorate seats.

Coalition Options

  • CR – National 61 + United Future 1 = 62/123 – the minimum needed to govern
  • CL – Labour 38 + Greens 19 + Mana 1= 58/122 -4 less than minimum needed to govern

The Maori Party is not shown as part of the centre-right or centre-left.

Preferred PM

  • John Key 45.9%
  • David Shearer 16.9%
  • Winston Peters 3.2%
Asset Sales
  • 25% support partial sales, 64% against
  • 60% would purchase shares if they had the money, 31% would not
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Epsom poll

May 7, 2012

The Herald on Sunday reports:

Banks, copping heavy criticism over donations from Kim Dotcom and SkyCity listed as being anonymous from his 2010 mayoralty bid, has lost a great deal of support, according to the Herald on Sunday-Key Research survey.

Only 10 per cent of electors would vote for him now – down from 44.1 per cent at the election last November – and a National candidate would romp home.

More said they would vote for a Labour candidate than for Banks. In a party vote, the vast majority would vote National, and fewer than 1 per cent would vote Act.

Nearly half of voters – 46.7 per cent – say they have a lower opinion of Banks after his statements of the past week on local government election donations.

The telephone survey of 510 eligible voters in the Epsom electorate aged 18+ has a margin of error of +/- 4.34 per cent.

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Least Preferred PM

November 1, 2011

The Herald on Sunday reports:

Phil Goff might be the Labour Party’s chosen one – but it doesn’t look like anyone else wants him. After hundreds of polls asking who voters prefer as prime minister, the Herald on Sunday this week asked who they least wanted.

According to the Key Research poll of 1182 voters, the clear “winner” was Goff at 25.6 per cent. …

The Act leader polled second on 14.5 per cent and Mana Party leader Harawira was third on 13.2 per cent.

John Key, who polled fourth “worst” on 7.8 per cent, also refused to comment.

 

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HoS Key Research MMP Poll

November 1, 2011

According to a 1200-voter Key Research phone poll commissioned by the Herald on Sunday, regular voters are firmly behind MMP – three voters want to keep it for every two who want it dumped.

The Herald on Sunday poll finds 45 per cent of voters want to keep MMP and 28 per cent want it dropped. Only 1.2 per cent support SM, making it the least popular of the five systems that voters can choose from.

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Biggest events poll

September 22, 2011

The Herald on Sunday and Key Research asked 501 Aucklanders which of four events would have the greatest impact on their lives:

  • Election 27.3%
  • Rugby World Cup 26.3%
  • Canterbury earthquakes 24.0%
  • Auckland Supercity 13.6%
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Public Poll Average

  Vote Seats
National 35.2% 44
Labour 29.7% 37
Act 9.6% 12
Green 10.8% 14
NZ First 7.4% 9
Maori 3.1% 6
CR 51.2% 65
CL 44.1% 57
Total 97.9% 122
14/10/24
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