UMR poll on NZ media

UMR polled 750 New Zealanders from 24 to 27 September on what they think of the NZ media. Very interesting results:

• Only 35% said the NZ media are accurate in reporting the news, with 25% saying inaccurate, 37% neutral and 3% don’t know.
• Over 60s have the lowest score for accuracy – 23% compared to 43% for under 30s.
• 30% say the NZ media are balanced and 30% say they are one-sided.
• 27% say they are willing to admit mistakes, and 46% say they are not willing.